Optical Wow

What is OPTICAL WOW? Simply put, it is exciting the consumer experience through a dramatic visual odyssey. Through unique and appealing ways, Presperse's ingredients can amplify the "wow" factor in skin care and color cosmetic formulations. 

Color reveal encapsulation technology allows white powders to reveal pops of color upon application.

Color-masking colored beads can deliver a whitening effect to promote the evening of skin tones, as well as dramatically change the textural properties of a formula from a gel to a cream, for example.

High intensity pigment compounds with a 70% colorant load give a higher impact with the added benefits of long wear and adhesion.


BEJEWELED COLLECTION: BISMICA MAX AQUA

This extended wear eyeshadow comes in an aqua shade loaded with natural active ingredients to help maintain skin health. It is formulated to stay put all day and prevent creasing.

This aqua shade can be worn alone or with complementary colors. For a smoky eye, apply as a base all over the eyelid. For more depth, apply into the crease of the eyelid using a windshield wiping motion. For added drama, apply to the outer “V” of the lid. 

COVERT OP

This lightweight, sheer pressed powder appears to be a translucent setting powder, but upon application its skintone-balancing pigments reveal their true color and provide the skin with a natural, healthy sheen.

Apply powder with a puff or sponge applicator. For best results, use medium pressure to ensure color release and even coverage. 

SMOKE AND MIRRORS

This hydrating lip color contains skin occlusive agents, keeping lips hydrated and promoting shine while adding an element of surprise through the use of our Magicolor “color reveal” pigment technology. Apply all over lips to maintain moisturized skin.

MISS PERCEPTION

Products: Magicolor-103RP
Formulary: 64-17-2
40-98-1

This hydrating lip color contains skin occlusive agents, keeping lips hydrated and promoting shine while adding an element of surprise through the use of our Magicolor “color reveal” pigment technology. Apply all over lips to maintain moisturized skin.

CALM & CORRECT

This isotonically-balanced hydra-gel face cream is designed to address inflammation and hyperpigmentation by instantly hydrating and correcting skin tone. Skin is brightened both visibly and biologically, restoring it to a more healthy and youthful appearance. Gently massage and blend evenly into skin after cleansing.